UX design – aka user experience design – sounds complicated. But at its heart, it’s all about ease of use. The goal is that the people who visit your website leave having had a positive experience.
Is your website user-friendly? That increases the likelihood that visitors will buy something and come back again.
If you come up short, you’ll lose the battle for customers. Because website visitors who don’t intuitively find what they want or have to wait for pages to load, will go somewhere else. Never to return.
These four tips take your website’s UX design to the next level.
#1. Speed up page load times
No one likes waiting. Certainly not for a webpage to load. Slow load times are frustrating. Make sure your webpages load quickly.
Like to know how fast your website loads? There’s a free Google tool for that.
#2. Make your hyperlinks plain to see
Are there links on your website? Make sure visitors can recognize them as links. Underline them or put them in another color.
#3. Be mobile-friendly
More and more people are using mobile devices to go online. And visit your website. Ensure your visitors don’t have to waste time zooming in and out on their smartphones and tablets by making your website mobile-friendly.
#4. Make your copy easy to read
The more readable your website texts, the better. You have to make visitors want to read what you write. A few pointers on how to achieve this:
- Split your copy into short paragraphs.
- Use bullet points.
- Insert plenty of blank lines.
- Make sure the letters are big enough.
Create seamless UX design
Questions about web design or user experience design? Or are you looking for an UX designer to make you website user-friendly and ready to go? The superheroes at BATMAN will speed to your rescue.
