As a business, you naturally want to grow. Search Engine Advertising (SEA), also known as Google Ads, can help you achieve these goals. But why should you invest in this and how can you do it successfully? In this blog post, we'll give you more explanation!
Benefits
Google Ads offer several advantages, including immediate results. Once you set up a campaign and it is approved by Google, your ads will be online and visible to potential customers right away. Additionally, you have complete control over your ads, allowing you to adjust them on the fly. For example, you can fix a spelling error or update a price at any time. Another benefit of Google Ads is the ability to target specific audiences and exclude others. For example, you can choose not to advertise to people in your own region who already know your brand.
You can target people based on their location or interests, allowing you to show your ads only to the people who are most likely to be interested in your product or service. For instance, if you sell ski vacations, you could target people who are athletic and interested in travel.
Finally, ads provide more visibility and everything is measurable. For example, you can see how many people viewed your ad and how many clicked on it.
How do you make sure your Ads are successful?
The first step in setting up a campaign is to determine your campaign objective. Do you want to increase sales, generate more leads or generate more traffic to your new website? This is very personal and specific to your strategy.
Next, choose the type of campaign that aligns with your objective. For example, you can choose to show your ad in Google's search results when people have entered something in the search bar. Other options are on YouTube or in a banner on another website.
Next, determine your budget. And decide whether to set the cost per click yourself or have Google automate it. The budget is evenly distributed over the campaign's duration and can be adjusted at any time.
Finally, we recommend creating ad groups and using extensions to provide additional information, which can increase the reach of your ads.
Common mistakes
Starting an advertising campaign without a plan is one of the biggest pitfalls you can encounter.This can be equivalent to throwing money away, as you won't get the most out of your advertising without a purposeful approach. It's like getting 100 posters printed and putting them up randomly.
In addition, it is not a good idea to rely solely on SEA. It is also important to pay attention to SEO and your social media. Also, give your ad time to work. So don't stop after just one week because you haven't made a single sale through it.
Finally, don't go constantly checking yourself if your ad appears. If you enter a keyword and then don't click on your own website because it's costing you money, this can negatively affect your ranking in Google. Google may interpret this as an indication of irrelevant content on your website.
Getting started yourself!
If you're feeling inspired to launch your own Google Ads campaign after reading this blog post, but unsure where to start, we and our partner(s) are here to help. Feel free to reach out to us, for expert guidance and support in achieving your advertising goals.
