Monday, Nov. 27, 2023 is Cyber Monday, also known as the Monday following Black Friday where you can enjoy numerous discounts, but only online. Cyber Monday originated in America and is considered the official start of online shopping for the holidays. With the substantial discounts offered, customers begin their Christmas shopping in bulk. It's the ideal moment to get your website ready for the busy year-end period! We provide some tips on how to make your website 'holiday-proof':
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- Clear product descriptions: Since customers can't see and touch your products like in a physical store, it's crucial to add clear and comprehensive product descriptions. These descriptions help customers make the right choice without hesitation and uncertainty, reducing the chances of returns due to surprises. Although people may make mistakes when ordering, confidently stating that your products are clearly described takes any worries off their shoulders.
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- Transparent return policy: During the holidays, many gifts are purchased. Customers want to be sure that they can easily and hassle-free return items if necessary. A transparent return policy can reduce doubt and increase the conversion rate from visitors to buyers. Customers often compare different providers before deciding where to make their purchases, and a favorable return policy can be a deciding factor in choosing your store.
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- Festive content: Take product photos in a seasonal setting. A good example can be found on the webshop of Anna + Nina. Adding photos in a seasonal setting makes your website more attractive and relevant to customers during the holidays, creating a certain atmosphere and experience. This emotionally appeals to customers and puts them in the mood for festive purchases, providing inspiration and ideas on how to apply your product in their own context. It makes it easier for them to imagine how your product can be a valuable gift.
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- Create specific gift sections: Gift sections make it easier and more efficient for customers to find suitable gifts. You can choose to further specify this section, for example, as 'For Him,' 'For Her,' 'Gifts under €20,' and so on. Additionally, it opens the opportunity for cross-selling. For instance, you can create packages with products that complement each other, combining them into one gift. A true win-win situation.
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- Clear delivery times: Since the holidays are often a busy period, customers appreciate clear communication about expected delivery times. Nothing is as frustrating as a gift arriving after the holidays. If possible, offering flexible shipping options, such as express delivery or allowing customers to choose their delivery time, is highly recommended for this period.
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- Accessible customer service: Ensure that it's easy for customers to contact you with any questions or special requests regarding their orders. An easily reachable customer service allows you to quickly resolve any issues or personalize an order, potentially making the difference between a satisfied customer and a disappointed one. It can contribute to the long-term success of your business beyond just the holiday season. Customers who know they are well-supported are more likely to return for future purchases.
By implementing these tips, your website is fully prepared to face the festive yet busy year-end period! Need assistance in applying our tips? No worries, contact us and we'll make your website shine, just like that Christmas tree in your living room. ;)
