A data-driven content strategy is more than just looking at your Google Analytics account. It’s looking at different data sources where you are going to pull data from and then combine to come up with new insights.
This strategy helps strengthen your brand and increases the chance of repeat customers. It also helps you determine when – and what – new content is relevant to your visitors. Below three types of dashboards can help you with this.
Keyword research
Often the data-driven content strategy starts with keyword research. Keyword research is the process of finding and analyzing relevant keywords that people enter into search engines with the goal of using that data for a specific purpose — often for SEO. You can use it to optimize your website and web pages, you can come up with new content ideas, …
Find the categories where your keywords are doing great, and where you can still identify opportunities to improve your ranking.
Content dashboard
The content dashboard is a static dashboard of all the content on your website. It will highlight how well you’re doing in terms of relevance and quality. With this dashboard you can help the copywriter spot potential problems, or detect low-quality pages.
A content dashboard consists of 4 parts:
Meta tag optimization
Meta tags are frequently too short, and are often easy to improve. They should roughly match the keywords that visitors enter because then you are going to rank highest. Additionally you would also like to see an increase in Click Through Rate (CTR).
Optimize existing content for SEO
Try to include your focus keyword in each H1 and H2 tags, as well as in the body copy. Adding related keywords helps reinforce the content and prove its relevance.
New content ideas
It may be a good idea to look at keywords your competitors, at least 2, score better than you do — and compare them to your own — in order to get new content ideas for improving your rankings. It’s also interesting to look at the seasonality of keywords. You can sort these by month and degree to see the keywords that performed very well in the month of July 2022.
Copywriting optimization
When writing for a website, it is important to use short and active sentences. The dashboard helps to detect lengthy sentences with many verbs and list the most difficult words based on the percentage of people who know or don’t know a particular word.
KPI Dashboard
Next to the (static) content dashboard there’s the (dynamic) KPI dashboard. Data is fetched from Google Search Console and Google Analytics. This dashboard allows you to track rankings and performances.
Start developing your strategy now
To optimize your website’s content for relevance and quality, a data-driven content strategy is essential. The keywords research dashboard provides you with actionable insights into your SEO strengths and/or weaknesses and opportunities.
(Source: https://www.iodigital.com/en/insights/blogs/create-data-driven-contentstrategy)
