In the ever-evolving world of search engine optimization (SEO), the importance of backlinks cannot be ignored. According to a recent survey, 94% of respondents believe that Google will continue to use links as a ranking signal for the next five years. However, the focus has shifted from simply acquiring backlinks to building authority through earned links. In this article, we will explore the difference between earned and spammy links, their pros and cons, and discuss effective strategies for earning high-quality backlinks in 2023.
Paying for Links: A Shortcut with Consequences
One way some businesses try to acquire backlinks is by paying for them. While this approach may seem tempting as it promises quick results, it comes with several drawbacks. When you solely focus on the end result and disregard the means to get there, you are likely to provide less value to your audience. Paid links often lack authenticity and fail to resonate with users. Moreover, the short-term gains from paid links usually do not translate into long-lasting SEO success.
Earning Links: Building Trust and Authority
On the other hand, earned links are obtained through a more organic and value-driven approach. Instead of solely focusing on link acquisition, the emphasis is on creating content or assets that are valuable enough to deserve links. By providing genuinely valuable resources, information, or products, you are more likely to earn high-quality links. Furthermore, this approach also helps in building trust and affinity with your target audience, leading to long-term benefits beyond SEO.
How to Get High-Quality Earned Links?
To earn high-quality links, you need to focus on creating newsworthy content that resonates with your audience. News values play a crucial role in determining the potential impact of your content. Consider the following factors when crafting your content:
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- Timeliness: Is your topic relevant and current?
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- Proximity: How close is the subject of your content to your target audience?
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- Impact: How many people are affected by the topic?
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- Prominence: Is the subject well-known or of significance?
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- Oddity: Does your content highlight an unusual occurrence or provide a unique perspective?
By aligning your content with these news values, you can increase the chances of your content being picked up by publishers and earning valuable backlinks. For example, if you create "10 plant-based recipes for a big Thanksgiving table," and it gets picked up by 455 publishers, you have just earned 455 backlinks.
Staying Ahead: Effective Strategies for SEO Success with BATMAN
In the ever-changing SEO landscape, staying updated is crucial for success. Web agency BATMAN understands the importance of earning high-quality backlinks and focuses on creating valuable content and amplifying efforts across marketing channels. By adopting these strategies, businesses can enhance their online presence, build authority, and achieve long-term SEO success. Have questions? Reach out to us for expert guidance.
(Source: https://www.lumar.io/webinars-events/)
