In 2023, mobile commerce sales will dominate the market, making it essential for businesses to cater to mobile consumers. Ignoring the latest mobile commerce trends could put you at a serious disadvantage. In this article, we’ll explore three critical mobile commerce trends to help you stay ahead of the competition.
Post purchase surveys
Mobile shopping is no longer just about browsing, it’s about buying. To create a better mobile shopping experience, it’s important to understand what customers want. One effective way to do this is by surveying them after they’ve made a purchase. By asking about their shopping experience and product choices across different channels, you can identify common pain points and improve their overall experience. This approach can help you recover lost sales and provide seamless experiences that meet your customers’ needs.
💡 Google Analytics 4 is a powerful tool that can help you gain valuable insights into your customers’ mobile behavior. Armed with this knowledge, you can tailor your product offerings to meet your customers’ needs and reach them through the right channels at the right time. With Google Analytics 4, you can put your customers first and optimize your mobile presence for success.
One-Click Ordering
One-click ordering is a game-changing mobile trend in e-commerce that allows customers to complete purchases with a single click. This convenience is especially important on mobile devices, where manually entering information can be a hassle. With an ecommerce mobile app, customer information can be stored for quick and easy purchases, making the checkout process faster and more streamlined. In fact, one-click ordering can even eliminate the checkout process altogether. This trend is expected to drive increased sales, as customers who shop on mobile apps tend to spend twice as much as those on desktop or mobile websites.
Faster response times
Fast response times to customer inquiries are crucial in today’s business landscape. Not only can it lead to a higher conversion rate, but it also shows that you value and prioritize their needs. In fact, responding to pre-sale chats or SMS in under 10 minutes can result in a 28% conversion rate.
As a business owner or customer support representative, it is important to demonstrate a commitment to resolving customer issues in a timely and effective manner. While it may not always be possible to provide an immediate answer, reassuring customers that their concerns are being taken seriously and that efforts are being made to find a solution can go a long way in building trust and establishing a positive customer experience.
Do you want to streamline your mobile process and improve your customer experience?
Schedule a consultation with our experts to get personalized advice on optimizing your mobile strategy.
(Source: https://www.gorgias.com/webinars)
